Throughout time technology has changed.
It has had a huge impact on graphic design. For a while graphic
design was on a huge rise. At this time it has calmed down and there
are not so many job opening for it. Around 2000 computers took over
the graphic design world. Ads went form being hand drawn to being
made on the computer; this was a drastic change. Back in the 80's
people who worked for ad agencies would have to sit and draw out each
different ad they wanted to pitch to their client. This was very
time consuming and would also be a very tedious job. Having one copy
of something is also very risky, no one would let that happen these
days. Having to draw ever add over again for just a little change in
lettering or over whelming amounts of time. Thanks to Adobe we can
now save files under different names and be able to change little
things and pitch it to clients and show them many different options
without taking the long drawn out personal time to do separate
drawings. Graphic design has truly helped the media move along. It
was like jumping 10 feet forward. Drawing out ads is very risky
because if they get ruined there is only one way to get them back and
that is to start from scratch. For example in the movie Pursuit of
Happyness Will smith works for an ad agency and has to draw his ads.
This takes a lot of time and one night his son in the movie spills a
drink all over the table and ruins all his hard work. With computers
and Adobe it is now so much easier of a process. We all have
technology to thank.
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I never thought computer programs such as Adobe would have such a huge impact in subject areas, like graphic design. After reading your post I can see the impact it has had. First off, it is saving people a lot of time from hand drawing all the images to simply using a computer software program. It is also helping to enhance the images that could not be done on paper. Technology in graphic design has come a long way and I believe it will continue to make even more drastic changes in the future.
ReplyDeleteComputer programs have definitely helped illustrators/commercial artists in the long run. I agree that it makes editing a much easier process. Somebody posted an interesting blog about how graphic design not being as valuable because you can just print your pieces over and over again. Even though these programs have helped on a work related level, do you think of these adds and productions are considered artwork? If so, would they be valuable? Are they worth more, less, or the same as the adds that were hand drawn in in the past? It’s an interesting topic.
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